Content Marketing
A content marketing campaign is opposed to the traditional marketing method of bombarding potential customers with sales pitches and advertisements. Content marketing allows you to build relationships with your target market over time, which can eventually increase brand awareness and lead to more conversions (sales).
What is content marketing?
Content marketing is when a company like Tucson SEO, or an individual, creates and publishes high quality content on one or multiple forms of media. This can include blog posts, social media posts like tweets and Facebook updates; Youtube videos; infographics; e-books; photos; presentations / slideshares for public viewing, etc.
The purpose of this type of a content marketing strategy is to educate your target audience about their problems related to the products you are selling. It will also help establish trust with your target audience by showcasing exactly what makes your brand unique from competitors. With valuable content being shared through various types of channels that people already use every day, it becomes an easy way to reach a clearly defined audience who may not know anything about your product or service.
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“Content Marketing Is The Only Marketing Left” - Seth Godin
How Does Content Marketing Work?
When you create high quality content, content marketing can be an extremely effective way to reach your target market and grow your business. The first step is understanding your existing customers, who your target market is and what their needs are. Once you have that figured out, it's time to create content that will appeal to them.
Your content should not be a one-time thing, you should be regularly publishing and updating consistent content. This will help keep your target market engaged, and they'll be more likely to come back because of relevant content.
Your content marketing efforts will depend on the platform you're using. For example, if you're creating a blog post, you'll want to include images, infographics, videos, etc. If you're posting on social media (Facebook, Twitter, Instagram, Tik Tok) short tweets, posts, Images, videos are best.
Remember - quality over quantity! Don't publish low-quality video content just because you think it will get views. Take the time to make sure it's engaging and will keep people coming back for more.
In the content marketing world you have to show that you care about the problems your audience members face, and are willing to take this time each day/week/month to create a content strategy specifically aimed at solving them. Additionally, it helps build trust by showing that you're genuinely trying to help. There is no better feeling than having someone benefit from something you have created - so give yourself some credit when publishing valuable content!
Tips for an Effective Content Marketing Strategy
- Understand your target market and what their needs are. What kind of information do they want or need? What are their biggest problems? Solve these problems with your marketing messages.
- Make sure your content marketing strategy is high quality, don't publish low quality content just because you think it will get views! Show that you care about their problems they face by taking this time each day/week/month to create this content.
- Regularly publish and update awesome targeted content. If you take the time to make sure it's engaging, people will keep coming back for more!
- Give yourself some credit when publishing new content! You are doing a great thing for your audience by creating a content marketing strategy with valuable information that helps them out, when someone benefits from your content, they keep coming back.
Types of Content Marketing
Blog post
This one is a no-brainer! Writing interesting and engaging blog posts related to your brand or industry is my favorite strategic marketing approach focused on the target audience. Especially because it's great for search engine optimization purposes and showing up for prospects searching for your services.
Video Content Marketing
Creating short, high quality video content about your product/service is another great way to attract attention. Potential customers love getting video tours of what they could be buying and maybe you even create a viral video, so this is definitely an avenue you should explore!
Infographics
Infographic are a form of visual content. They are a great way to condense a lot of information into an easy-to-read format. They're also very visually appealing, which can help attract attention from target audience.
E-books
Written content like e-books can be a valuable part of your content marketing strategy, a free e-book that is related to your brand or industry is a great way to get them interested in your offering
Social Media Platforms
Creating content on social channels like sharing short catchy updates on Twitter, Facebook, Instagram can be a great social media marketing avenue to reach new audiences. Just be sure to keep your tone of voice in mind when creating them!
Photos
A picture paints a thousand words! Posting interesting and engaging photos in your social media strategy and in blog posts can help your overall content marketing strategy and attract attention from potential customers.
Presentations / Slideshares
Creating slideshares or presentations about your product/service for public viewing can help educate people, distributing value to those who may not know about it yet. It's also a great way to show off your skills and knowledge!
Mockups
Creating mockup designs for your product/service can be a great way to attract attention. Your target audience loves seeing how they could potentially show up in search engines and get if they were interested.
Product demos
If you have an app, video game, etc., creating demo videos of them is another interesting idea that will engage people. People are more likely to share these types of things with their friends and families because everyone loves getting sneak peeks into new products before anyone else!
Contest
A content marketing strategy could also involve running a contest, it's always a fun way to engage your prospects and get them excited about your product/service. Who doesn't love the chance to win something?
Quizzes
Who doesn't love taking quizzes? Creating interesting and engaging quizzes related to your brand or industry can be a great way to increase your content marketing efforts. People will share these with their friends on social media, which will help you reach more people expediting the customer journey.
Podcasts
Creating a podcast or being a guest in one is another great way to educate people about your product/service. People love learning new things and a lot of podcast hosts are usually have a clearly defined audience, so this can be very successful!
Surveys
Running surveys related to your brand or industry helps you get valuable insight on the target market that could help improve your content marketing strategy. If you're able to answer their questions and solve their problems, they'll trust you more than if all you did was post generic content that doesn't apply directly to them decreasing the effect your marketing tactics have.
Case Studies
Sharing case studies in your content marketing strategy of other customers who have used your product/service successfully, will lead potential customers to believe it would work for them as well (because obviously everyone wants what someone else has!) This also shows off how helpful and beneficial using your product/service is.
Guest posts
Have another influencer in your industry write a guest post for you! This is not only great exposure on search engines, but it will help educate your target audience about who they can trust, likely to generate new customers.
Memes
Memes are great to include in your content marketing strategy because they're a great way to show off your brand's personality and humor. They're also a fun way to get potential customers engaged and laughing!
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