Local SEO (Importance of Optimizing Website)

There are 2 main reasons why you'd want to optimize your website for local SEO:


1. To show up in Google Maps results (Google My Business)


2. To show up in regular Google search results in your area and other target areas if applicable.


Let's take a look at both of these reasons and what the benefits of optimizing for them are.


Let's take a closer look at how to get started with Local SEO by examining 3 of its most important components: on-page optimization, local listing optimization and citations. If you're not sure where or how to begin optimizing your website for local rankings, these are some of the most important fundamentals to getting started! 


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What Matters In Local SEO

The first steps that matter in Local SEO is to perform keyword research for your specific services, optimize your on-page elements within your website for local search and create and optimize a GMB listing.


Location pages


A location page, also known as a landing page, is a page or pages that are optimized for the services you are offering in that specific area. In order to get started ranking in local search, you'll need to know how to best optimize these pages for your Local SEO strategy.


If you have multiple locations or brands within your business, each one should be listed in an H1 tag on its own individual location page. This makes it easier for Google's bots to understand what your website is about when they crawl it. Try including specific keywords in the title tags that are associated with your services, location, brand or anything else that could potentially help someone find your website.


You'll also want to make sure all of the business information is correct on the page double-check that you have a phone number, address and any other pertinent info is listed on the location page. In addition, be sure to optimize it for local search by implementing local schema.

It's important to properly map out which keywords you'd like to rank for in each specific area before anything. This will require doing some research into what kind of queries people are searching for in your given industry/niche.


Create and Optimize A Google My Business Page

One of the first steps you'll need to take in local SEO is to create a Google Listing for your business. This social media channel is the most integral part of local SEO since it allows you to put out the most important information a local searcher is trying to find.


Not only should you claim and verify your listing, but also verify your business information on your site, making sure it's the same information that is in your Google My Business, this includes verifying that your name, address, phone number and categories are correct.

It's also important to add photos of your business so customers can easily recognize your brand and what you do when they search for SEO companies near me.


Google will then consolidate this data together; if your name is incorrect but the rest of the details are right, it can still affect how many visits you get from local search results. Your profiles should match up like puzzle pieces.


Enable correct NAP on All Pages

One of the main components you'll need to focus on is ensuring that your business information is consistent across all pages of your website (name, address, phone number).


Optimize Your Title Tags and Meta Descriptions

Optimizing title tags and meta descriptions relevant to the areas you service can impact how high you rank in those areas within Google search results page. So make sure that every webpage has a unique title tag and meta description that's optimized with your target locations!


Get Listed on Other Local Directories

Next, you'll want to try and get listed on any relevant local directories like yelp, yellow pages, bing, etc. with information specific to what your business offers. This will help you show up in search results, giving users more options when they begin their search!

What Is Local SEO

To start, let's look at what exactly local SEO is. Put simply, it is the process of optimizing your website and Google business profile, to show up in results for search queries that are relevant to your company occurring within a specific area or region.


Local SEO is often overlooked by businesses because…well…it doesn't bring much attention to them if they aren't located near large cities with millions of potential customers. However, this perspective fails to take into account just how many people within the geographical borders you do serve search for information about products and services in local searches every single day. It also fails to take into account just how many potential leads reside in these very same regions!

Who Is Local SEO For

Local SEO isn't just for large corporations or software companies. Any business that serves a geographic region can benefit from local SEO, including, but not limited to:



Plumbers - Electricians - Lawyers - Doctors - Restaurants - Construction Companies - Aestheticians - Dentists and Chiropractors


“There is no black magic to successfully attracting customers via the web.” - Rand Fishkin

Targeted traffic every day

SEO vs Local SEO

How They Are Different and Why This Matters

Local search engine optimization (and local SEO as a whole) is different from traditional SEO because it focuses primarily on one thing: geographical relevancy.


While this doesn't mean that other aspects of SEO such as building links, on-site optimization, and creating compelling content aren't important, it does mean they are in favor of focusing primarily on proving your website's relevance to users within a specific area or region. Let's look at the main differences between local SEO and traditional SEO:


· Focus - Local SEO focuses primarily on proving your website's geographical relevancy, while traditional SEO focuses on online efforts such as building backlinks and writing compelling content.


· Standards - Standards for local search engine optimization tend to be much more stringent than they are for standard SEO. This is largely a result of the fact that there are a lot more moving parts involved in local SEO, which means more opportunities for things to go wrong. For example, verifying your Google My Business listing requires you to have your listing setup properly and categories chosen correctly. In addition, it also means that having duplicate or non-consistent listings across the web for your business can negatively affect your rankings.


· Strategy - In order to optimize your local Tucson SEO efforts, it is important that you have a comprehensive strategy in place before you get started. This means ensuring that there are no duplicate listings for your company profile across the web and making sure that the business name, address and phone number are consistent. Doing these things will set businesses apart from their competition, giving them a leg up when it comes time for search engine rankings.


The Benefits of Local Search Engine Optimization 


There are several benefits to optimizing your website for local search engine rankings. Here are the most important ones you should know about:


More Leads and Conversions - When your website ranks higher in results on Google, Bing, or other major search engines for searches related to your industry in your geographical area, this puts you in front of more potential customers which means more leads and more conversions! Especially if someone is simply searching nearby to see if a company in their current location offers the services they are looking for, this is a great opportunity to engage with them.


More Targeted Traffic - Since search engine optimization helps weed out users that are not in the geographical area you serve (and thus leads to fewer wasted ad spends), it also leads to more targeted traffic on your website.


This means higher quality leads since more of them will likely be interested in whatever product or service you offer.


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