What Is SEO Lead Generation?


SEO lead generation is an investment you make, that creates revenue generating opportunities for all the different services or products that you offer.


This helps you to connect with potential leads that are looking for the specific service/product that you want to offer, increasing your chances of converting them into paying customers. The ultimate aim should be to improve the overall return on your investment (ROI).


Generating leads with SEO is a long-term strategy that requires patience, consistency and dedication to create well-researched lead generation strategy.


By doing research on your competitors and your target market, we can learn about their challenges and the solutions they need. It's all about building trust and providing value to make them interested in what you have to offer.


Understanding who they are and why they visit your site will help focus our efforts and create targeted lead generation campaigns to turn searchers into your paying customers.

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“Search Is Doing Fine, It Depends On How You Do It” - Danny Sullivan

SEO Lead Generation (How To Get More Organic Traffic)

Lead generation for increasing organic traffic is the number one priority for many businesses. As your industry expands and becomes an increasingly competitive market, it's important that you're able to utilize a custom lead generation strategy and apply different tactics to generate leads for your business. We help generate more traffic by targeting keywords that are relevant to your audience and potential customers.


Search Engine Optimization, SEO in Tucson is a continually evolving process, as search engines typically take a proactive approach to updates and algorithm changes. As a result, strong online marketing strategies should be flexible enough to adapt within the demands made by search engines.


You can't afford to have outdated or incorrect information on your website from an SEO standpoint if you want to stay competitive in the crowded marketplace in today's online world.


When it comes down to it, there's only a couple of reasons why people check out your company's website instead of someone else's:


1.    Your services were one of the first search results that popped up on their SERP (Search Engine Results Page) Google has roughly 80% of all online searches, so focusing on optimizing for this powerhouse would make the most sense.


2.    They found what you offer more relevant than any competitor's website that first came up when they searched their desired term(s). This often happens when their interest coincides with the keywords we target for you.


3.    So how do you get yourself noticed? Make sure your website is prepared for organic search traffic by creating high quality, keyword-optimized pages that are well-structured and user-friendly.


The ultimate aim of SEO-generated leads is to get targeted

conversions, which in turn boosts revenue and improves business growth.


The Best Way to Use SEO for Lead Generation

The best way to use SEO for lead generation is utilizing organic search results through Google. Your website should be structured in a way that is optimized for search engines and easy for people to find what they're looking for. This not only helps your SEO strategy, but increases your traffic flow as well as conversions.


Using Google for SEO Lead Generation has helped create many successful SEO strategies for businesses who wanted to leverage organic search

results, increase traffic flow and build more relationships with their audience in order to attract more leads.


If you are interested in using organic search results to increase your business growth then get in touch with us today!


We will create an SEO strategy custom-made for your business website and Google My Business and target certain key phrases to help boost organic traffic and generate leads.

Understanding and Satisfying Search Intent


Google doesn't just rank pages for their content – it ranks them based on intent. For example, if somebody were to search for a 'general contractor' then Google would try and serve those results which might help that person hire the best general contractor in their area.


Having the right keyword research strategy in place is crucial as it gives us insight into what your audience is asking and searching for online.


This makes it much easier when it comes to creating well-optimized web pages, blog posts and building content around relevant industry keywords.


Build Trust

Your website or content must provide value, but it's not just about offering your audience something free of charge – they need to know that you're offering them quality services or products that can help solve their problems.


This is an important way for us to build trust with the people who matter most (your audience).


For example, if somebody is looking for a gardener then it makes sense to create blog posts that offer tips on how to weed like a professional and how to plant tomatoes. 


Local search on mobile device and laptop

Keep Things mobile Friendly

Google loves a responsive mobile design because more than half of searches are done on a mobile device.

How the Online Lead Generation Sales Funnel Occurs

Generating leads from an SEO perspective, you will want to focus on attracting visitors through your home page, service pages, blog articles, gmb posts etc.


For example, if somebody is searching for 'concrete designs'

then it makes sense to create a blog post that shows and talks about different concrete designs.


That would make the page more relevant for users looking for

'concrete designs', therefore increasing its chances of appearing in search results (SERP).


Once these people land on this page they are likely to be

interested in finding out more about what you can provide them.


This could lead into an inquiry through your call-to-action

(CTA) like the contact number, email or instant quote form and even being interested in something else that they come across when checking your business out.


We can help you with your organic traffic and lead generation to

boost the growth for your business!


Contact Us Today!


Tips for How to Turn SEO Leads into Sales

Understand your business and clients/customers - You should never be selling to a demographic that you don't understand. For example, a concrete company looking to attract local customers would need to target specific geographic areas and demographic information to help narrow their audience.


Provide a valuable service – the best, most helpful content

should be at the top of your website. You can use different pages or blogs that will provide useful information for your target audience but also have a call-to-action at the top and near the end of each page, with a contact number, quote form, email or any convenient way to get in contact with you. It's important to look at what works well with other businesses in your industry and do something similar or better.


Be consistent in your marketing efforts - As we mentioned before, building trust with your potential customers takes time so it's important to consistently post new blog posts, GMB posts or social media updates about your products/services.


Respond to your SEO generated prospects ASAP - You can't expect customers to choose your service if you cannot respond immediately when they need a solution to their problems. They will call your competitor who can help them faster. Again Make sure your phone number, contact form and email are easily accessible from your digital marketing asset.


Create Value - Creating useful blog posts, e-books, infographics and other informative assets within your target market is a great way to build trust with potential customers who may not know anything about you or have never dealt with a similar company before. By providing them valuable information they can easily digest that helps solve their pain, then they will feel more inclined to get in touch with a service provider if/when the time comes that they require it.

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